Demographic and Psychographic profiling

When starting our thriller we need to think about our target audience. This can be done by using demographic and psychographic
Demographic profiling is a method of audience research that puts people into six groups based on their job status. Producers used this to gain an insight into the type of people they can persuade them to see. However this method doesnt show much else except their job. For example a show like Skins would be placed in the E category which includes students.

Pyschographic profiling goes into more depth as it looks at the behaviour and personality triats of people. It helps when thinking about a person's viewing and spending habits.The picture below shows what we think our target group would be as we are aiming for it to be shown to teenagers.